Power of the Almond

60 Technology Blvd Ste 100, Starkville, MS 39759
(662) 694-2641
Hours: Tuesday - Saturday 11 AM - 3 PM
Owners Kirk and Chávez had an idea for something new. What if you could enjoy sweets without feeling guilty afterwards? That’s how it all began. We started baking out of our home treats that would be sugar free but tasted just as good if not better than the unhealthy options...a sugar free cookie without the nasty aftertaste of artificial sugar thanks to something called Monk Fruit. As an added bonus, we’d also make it gluten-free but nearly impossible to tell. A double win for not only health conscious eaters but celiacs and diabetics as well. With your support, we’ve expanded from our home kitchen to now having a commercial bakery in Starkville, Mississippi. We put lots of love and strict quality standards into all we do...a difference you’re bound to experience right after that first bite.

What Makes Our Products Great?

We're proud to offer the highest quality sugar substitute on the market: Monk Fruit. Did you know that many other companies use artificial sweeteners like aspartame which is linked to health issues. Or what about maltodextrin? A cheap sugar substitute that’s worse for you than real sugar! In addition, they leave the well known nasty aftertaste of diet products that everyone hates. Not us! We use an Erythritol blend of the indigenous monk fruit that doesn’t cause an insulin response for diabetics and tastes just like real sugar! The result...well, you’ll see for yourself after that first bite. Wheat flours contain a protein called gluten. It helps dough stay stretchy and capture air during baking so that it rises and becomes fluffy. People who have celiac disease or a wheat intolerance can’t eat foods with gluten or wheat because their body mistakes it as a threat. We’ve eliminated wheat flour from all our recipes so that those living with celiac disease can finally indulge in something tasty. Although almond flour doesn’t rise like traditional flour, we’ve recipe tested over and over again to replicate similar final products to those that do contain wheat flour. The results are impeccable.

What makes us most proud of producing Genuine MS products?

We’re proud to be a part of Genuine MS as we’re the first and only entirely gluten free and sugar free bakery in the State. Bringing something new to our great state excites us and also boosts tourism and the local economy. Knowing that we started something incredible in our home state gets us pumped up as we’re not only the first bakery of our kind in our state but also one of the few in the entire nation. Having a stamp of approval by Genuine MS confirms our mission to show what great things come from the South while also helping those who live here with dietary restrictions.

How does buying Genuine MS products make a difference here in Mississippi?

Buying local Genuine MS products helps entrepreneurs and small business owners like ourselves to not only make a living for ourselves but create jobs in our State as well. By buying local, we’re supporting our fellow neighbors while also knowing exactly where our food comes from. Whenever you see a Genuine MS product in a store across our state, it confirms that local is supporting local and THAT makes a difference!

Why should people seek out and buy Genuine MS products?

Buying local Genuine MS products ensures that our great state continues to thrive while supporting our small business owners and farmers alike. When you seek out the Genuine MS logo, you’re not just satisfying a need of your own but you’re helping a small business owner to survive as well. You get to be a part of something bigger than yourself and that should make you proud!


Here are a few locations where you can find our products.

Sullivans Marketplace

155 Calhoun Station Parkway, Madison, MS, USA

Brooks Grocery Tupelo

1661 Coley Road, Tupelo, MS, USA

Sugar Magnolia Takery

5417 MS-25, Flowood, MS, USA

Corner Market

1220 East Northside Drive, Jackson, MS, USA

Corner Market

Corner Market, Hardy Street, Hattiesburg, MS, USA

Corner Market

Corner Market, U.S. 98, Hattiesburg, MS, USA


1880 Veterans Memorial Boulevard South, Eupora, MS, USA


SUPERVALU, Mississippi 15, Ackerman, MS, USA

Shoppers Value

Hamilton Shoppers Value, Military Street South, Hamilton, AL, USA

Southern Traditions

Southern Traditions, West Main Street, Louisville, MS, USA