Alejandra Mamud and Cristina Lazzari, sisters from Rosario, Argentina, were living in Miami when they decided that Mississippi was the perfect place to follow their dream of organic farming. Together with their mother, Maria Maya, they began one of the first certified organic farms in Mississippi. Combining her love for both arts and sweets, Alejandra decided to study at The French Pastry School in Chicago, where she studied under Chefs Jacquy Pfeiffer and Sébastien Canonne, M.O.F. She continued her work under the guidance of master bakers and world-renowned pastry chefs at various hotels, restaurants, and bakeries in Chicago. With Cristina having gained experience working in coffee and pastry shops all over Europe, the sisters set out to create a place where they could share their cultural experiences with Jackson. Along with their mother and Cristina’s Swedish-Italian husband, they started selling Alejandra’s creations at the Mississippi Farmer’s Market in 2013. After developing a loyal following, they decided to call Fondren “home” by opening their storefront in 2014. At La Brioche, you feel as if you’ve been transported into another place when you walk through the doors. Although the technique is French, you’ll find influences here from around the world. The family has set out to fuse their South American and European roots while using high quality ingredients, an array of flavors and textures, and providing exceptional customer service in a warm, relaxing atmosphere.

What Makes Our Products Great?

We take pride in using high quality ingredients. We are very unique bringing a big city flare to a small town.

What makes us most proud of producing Genuine MS products?

When people think Mississippi, they sometimes don't give us the credit of quality. We produce a high quality pastries that competes with the finest. We are proud to represent products that are often times found in big cities. The quality of the product gives a feeling of greatness and high class.

Why should people seek out and buy Genuine MS products?

We are an agricultural state so our product is grown right here. The products are passed down from generation to generation giving the consumer heritage and quality.