Enduring Links creates custom permanently welded jewelry from 14 karat solid gold, 14 karat gold fill, or sterling silver. My business was born out of a special experience with one of my daughters at a mother-daughter event at her college. Getting matching bracelets permanently welded to our wrists was such a sweet experience! I immediately fell in love with my bracelet and the fact that my daughter had one just like it as a permanent reminder of our special relationship. I loved this concept of a piece of jewelry that will last forever, and I wanted to share that experience with others. Permanent jewelry is so much more than just the piece of jewelry....it's an experience to share with special people in your life. The idea that of jewelry that you can never take off is a constant reminder me of God's unending love for me. Like my permanent jewelry, my Father's love is as permanent as it gets! The name Enduring Links is based on Psalm 136:1 "Give thanks to the Lord for he is good. His love ENDURES forever."

What Makes Our Products Great?

For me, putting permanent jewelry on a client is about much more than welding a chain around their wrist. My favorite part of what I do is helping people create a piece of permanent jewelry that means something to them or tells a story. We do this by offering a large variety of enhancements like birthstones or initials of people they love, or hand made/hand stamped charms and connectors that symbolize something important in their life. Knowing they will look at this special piece every day and remember something or someone that is significant to them is why I love creating these permanent pieces!

What makes us most proud of producing Genuine MS products?

I am proud to be one of a few permanent jewelry artists with a large selection of charms and connectors to allow clients to customize their piece to represent who they are, who their family is, and what is important to them.

How does buying Genuine MS products make a difference here in Mississippi?

I love that our state wants to highlight and promote the incredibly hard working, creative, and unique businesses that were founded right here in Mississippi. Many people have a misconception about MS being behind the times, and supporting local Genuine MS businesses is just one way to show the rest of the world how great MS really is!

Why should people seek out and buy Genuine MS products?

Supporting local small businesses helps keep revenue in our state and improves the quality of life of many Mississippians!!!